Scandit ‘Jam’ campaign
Scandit needed to move away from the association of ‘a barcode company’, so we produced a film to showcase an innovative technology company.
The brief
From a glance, a barcode technology company may not be an organisation to associate inspiring technology with. But Scandit set to challenge that perception by employing us to produce engaging content to uncover its innovative technology and future vision.
Scandit needed a campaign to communicate its core brand promise: blending digital and physical technology making the supply chain easier for the ‘human in between’.
Additionally the campaign needed to showcase Scandit’s technology, setting it apart from its competition and identifying how its investors and customers can benefit from the future growth of the brand.
The solution
We worked with Scandit to produce a documentary-style film. It centres around a fictional ecommerce company following the story of a jar of jam through the supply and production line. Our creative solution portrays an aspirational retail approach solution showcasing Scandit’s barcode technology.
The film is delivered is a hero brand film, which tells the bigger story behind Scandit and its product offering. This includes looking at how the product impacts both businesses and customers, the technology itself and how the product came to life. It also provides insight to future hopes and aspirations of the brand.
