Broadcast campaign for L&Q Barking Riverside

We created buzz for L&Q’s newest housing development by unearthing a story that generated two days of ITV News coverage.


The brief

Find a unique ‘newsworthy’ angle to raise awareness for L&Q’s Barking Riverside development.

The Barking Riverside development site is part of a massive development by L&Q and Greater London Authority to create 10,000 badly needed homes in East London.

With the area developing a poor reputation as a place to live, and the first phase of the L&Q Barking Riverside development receiving some bad press for being too remote, our brief was to generate some positive PR for L&Q.

The solution

Create a ‘buzz’ and legacy content for the local community.

During a visit to the development, our team discovered a locked vault in the Switch Building – closed since 1981 with no record of its contents. The concept for a positive L&Q-owned story emerged that would show the housing development in a positive new light, by engaging with the past, the community and the future.

To develop the narrative, with a special focus on the mysterious locked safe, we developed a beautifully shot artistic/documentary led film that captured the reopening of the safe by a master locksmith.

Telling the story with gravitas, we interviewed a historian from Footprints of London, a Barking resident and two representatives from Barking Riverside; while subtly highlighting the development of the area for future generations. The film and footage was also earmarked for the existing library of content and landmark L&Q scheme.


500,000+ views on ITV’s Facebook page (300% above average), plus 578 shares and 258 comments

2 days of coverage by ITV London News, including a 6 minute segment on the first night

Print and online reach of 1.4 million people, with an AVE of £56,731

L&Q Barking Riverside - Secrets of the Safe

Barking Riverside ITV

ITV broadcast coverage

Barking Riverside FB

ITV Facebook page coverage

Get in touch

Ready to take your Property videos to the next level?

[email protected]

020 3746 8034

Creative Works, Blackhorse Lane, London E17 6DS

We'll only use this information to respond to your message, unless you tell us otherwise.

Thanks for your message. We'll be in contact with you soon.