Campaign content pages for Arup

When Arup needed to promote their diverse range of professional services, we produced campaign pages that showcased their expertise to a much broader audience.

The brief

Arup needed regular, high-quality content that would help them boost their profile in a global market, covering multiple sectors. And while their work gave them much to talk about, translating this expertise into engaging and accessible stories had proven a difficult task.

The solution

Create campaign pages that showcase their projects through a lens of global engineering issues.

Each page creates an accessible entry point to one of Arup’s services or disciplines, bringing their remarkable projects to a much wider audience. Using a combination of video, infographics, copy, and photo galleries, each page provides a range of compelling content that can be approached from multiple angles.

We researched, coordinated, and produced all of the content for each page. This meant working across the Arup business to identify the best material and expertise required in bringing each story to life.

Every page was designed around a goal or call to action that is specific to each project team, ranging from sales enquiries to increased time on site. Rather than simply creating a short-term destination for their marketing activity, we ensured key stepping stones into deeper engagement with their audience.

Campaign page visitors spent 3 x longer on site and viewed 1.5 x more pages

Arup: Energy


Get in touch

Ready to take your Architecture videos to the next level?

[email protected]

020 3746 8034

Creative Works, Blackhorse Lane, London E17 6DS

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