Campaign content pages for Arup
Create campaign pages that showcase their projects through a lens of global engineering issues.
Each page creates an accessible entry point to one of Arup’s services or disciplines, bringing their remarkable projects to a much wider audience. Using a combination of video, infographics, copy, and photo galleries, each page provides a range of compelling content that can be approached from multiple angles.
We researched, coordinated, and produced all of the content for each page. This meant working across the Arup business to identify the best material and expertise required in bringing each story to life.
Every page was designed around a goal or call to action that is specific to each project team, ranging from sales enquiries to increased time on site. Rather than simply creating a short-term destination for their marketing activity, we ensured key stepping stones into deeper engagement with their audience.